Protección is the AFP with the best reputation in the country, according to MERCO

Protección is the AFP with the best reputation in the country, according to MERCO
  • Protección maintains its leadership as the company with the best reputation in the Pension Funds and Severance Funds sector in Colombia.
  • The company has raised its levels of reputation and trust and stands out among the 50 companies in Colombia with the best reputation in economic, environmental, innovation, social, and ethical matters.


Medellín, October 18, 2023. Protección, one of the main companies in the financial sector in Colombia, remains the leader in the pension and severance fund sector in the prestigious Monitor de Reputación Corporativa (Corporate Reputation Monitor), MERCO ranking. This distinction reflects its constant commitment to building long-term relationships with its diverse stakeholders, clients, and the community in general.

Entrepreneurs, financial analysts, economic journalists, opinion leaders, academics, employees of evaluated companies, representatives of NGOs, and university students highlight the work that Protección is carrying out in economic, environmental, innovation, social, and ethical matters.

"Strengthening trust relationships is a daily task at Protección. We build this trust not only by fulfilling the promise of being an ally to our clients in managing their wealth and financial well-being but also by being a decisive actor in conversations and initiatives related to aspects as relevant as population aging, job quality, environmental care, or the proper management of resources with environmental, social, and corporate governance criteria," says Juan David Correa, President of Protección.

In the general ranking, the results of the Merco study placed Protección in 47th place among the companies with the best reputation in Colombia, gaining 11 positions compared to the previous year's measurement.

The prominence that Protección has assumed in institutional strengthening and its commitment to being a participant in the discussions that take place in the country for the consolidation and improvement of public dynamics that benefit its stakeholders reaffirm this recognition. In the last year, the company has fostered conversations on topics of relevance in public opinion, such as pension reform, understanding that it has a responsibility and commitment to shaping dynamics that create a sustainable future for our society, in line with its vision and conviction of sustainability.


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About Protección: Protección S.A. is a company specializing in savings and investment, with 30 years of experience in managing resources totaling more than 130 trillion pesos from 8.3 million clients in Mandatory and Voluntary Pension Funds and Severance Funds, as well as more than 73,000 pensioners. The Company has transcended its category, energizing its business focus on managing assets destined for mandatory pensions and severance pay, to take it to the next level, which involves mobilizing and managing savings to be an ally of its stakeholders to accompany them in achieving their dreams and building their future.

 

 

Press Contact:

Juan David Posada Garzón
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Aura Quilindo, Edelman Colombia
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