● According to the National Institute of Statistics and Informatics (INEI, for its acronym in Spanish), 6 out of every 10 adults over 60 years of age belong to the Economically Active Population (EAP). Of these, 53.5% are independent workers.
● In its second edition, “Unstoppable Adults”, a category of the Kunan Challenge, seeks to reward businesses led by adults over the age of 55 or such ventures which aim to improve the quality of life of this age group.
● For the first time since the creation of the Unstoppable Adults category Rural Entrepreneurship will also be recognized, seeking to shed light on entrepreneurs in rural areas nationwide.
● Those interested in participating can sign up from July 22 until September 4 at www.desafiokunan.pe
Aware of the need to empower adults over the age of 55 and to bridge the gaps they face, AFP Integra and Kunan, together with the Ministry of Development and Social Inclusion (MIDIS), present for the second consecutive year, the “Unstoppable Adults” category in the national social entrepreneurship contest, 2020 Kunan Challenge.
The objective of the category is to empower the population over the age of 55. offering a support platform through which they can develop their skills and create a network of contacts that allow them to enhance the scope of their projects and thus continue to participate actively in society. In this second edition, “Unstoppable Adults”, in partnership with AYNI Lab, the social laboratory of MIDIS, will also award recognition to Rural Entrepreneurship, aimed at entrepreneurs in rural areas nationwide.
“In the midst of a pandemic that has particularly affected the elderly, it is more important than ever to revalue their vitality and relevance to the country. That is why, together with Kunan and AFP Integra, we renew our commitment to continue enabling the spaces and providing them with the tools so that they can continue to grow personally and professionally,” said Danilo Fernández, advisor to the Vice Ministry of Policies and Social Evaluation of MIDIS.
According to information from the National Institute of Statistics and Informatics (INEI), 6 out of every 10 people over the age of 60 belong to the Economically Active Population (EAP). Of these, 53.5% are independent workers and 15.4% are formally employed, reflecting comparatively low access to the labor market for older adults.
“The chances of access to the labor market decline significantly when we reach a certain age, as there is the wrong idea that older adults no longer contribute to the country’s social and economic development. At AFP Integra, we continue to work to break down that stereotype and address the problem. Through “Unstoppable Adults,” we seek to demonstrate that adults over the age of 55 are an active agent of change for our society, and that they are really capable of improving themselves and contributing further. We also believe that it is at times like these when we must continue to create spaces that encourage and drive innovation with social impact,” said Michelle Salcedo, Manager of Sustainability and Communication at AFP Integra.
This year, the call for social undertakings wishing to apply will begin on July 24 until August 31 and is expected to exceed the over 50 applications received in 2019
